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Job Type: Marketing Campaign

What: The first Long Drive Contest by fashion brand HUGO BOSS in partnership with Porsche across top tier golf clubs in Singapore

Where: Sentosa Golf Club, Tanah Merah Country Club, Laguna Practice, Singapore Island Country Club

Porsche x BOSS The Drive


To engage with members of the country’s top tier clubs, we put together a Long Drive challenge for BOSS in conjunction with the SMBC Singapore Open event, where two ultimate long drive champions gets to play in a Pro-Am with BOSS golf ambassadors. Apart from Porsche, we got in Callaway Golf as partner golf brand to provide demo of their latest golf clubs and as a sponsor. The event was held across four country clubs with a final play-off in a golf simulator in BOSS’s Ngee Ann City store.