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Job Type: Turnkey Product Launch and Marketing Campaign

What: Launch of XXIO’s latest golf equipment

Where: Tanah Merah Country Club

XXIO Launch


A teaser campaign that aims to elevate the status of the brand by association with key opinion leaders in golf and industry. A pre-campaign video interview is followed by  an invitation to the event day launch where they share their lifework to an audience. Everything about the launch is themed in old Georgian grandiose from its tabloid-based press release to the high tea event activation and whiskey bar set up.