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Proposal:
A party atmosphere with Hip-Hop dancers to launch the product focusing on its key tenets of control and comfort. A third tenet, water-proof performance is achieved by creating a water-based teebox where participants step in to hit putts to targets on the putting green. A pitching contest using lighted golf balls makes for both visual delight and skills challenge that typifies the grip control functionality of the shoe. Finally, a Codebreaker Game ties in the activities with participants attempting to break a series of numbered codes to win prizes.
